2 Responses to California Tortilla’s New Logo

  1. Stacey Kane says:

    Thank you for your feedback on the new logo. We welcome all points of view on the new logo as we do on all aspects of our restaurant. Thanks for being a loyal customer and for giving so much thought to our new branding.

    Stacey Kane
    Vice President of Marketing
    California Tortilla

  2. Nice post on the new logo. I have the same disconnect on avocado translating to guacamole which equates with the food–I’ve heard some more critical feedback from a Facebook posting (“It looks like a uterus with an embryo”). Maybe Stacey can answer this question: what kind of research was done to vet the logo–did the logo pass before focus groups?

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